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Providing information on organic food and farming in Wales

Press Releases

Main press contact for OCW:
Dafydd Owen 07772 769095
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Press Release

What do consumers want from organic food?

Organic Centre Wales is inviting interested companies to tender for writing a report on consumer attitudes to organic produce. The report is being prepared as part of the Better Organic Business Links (BOBL) project to research the attitudes of consumers to organic food and other products, and track any changes as a result of the financial crisis and recession.

Dafydd Owen, Project Manager said: “We know that many consumers are committed to organic food and clearly can see the benefits, but the market has changed over the last 18 months. The issues embedded in organic production are complex and encompass far more than food quality alone. We want to make sure that more of the benefits of organic production are understood, and how they fit with interests in animal welfare, local food and ethical trading.

"Before we can achieve this we need to know what current consumer perceptions and attitudes are. Wales is leading the way in supporting organic production helped by the Welsh Assembly Government's commitment to Sustainable Development and agri-environment schemes. The principles of organic production are playing an important role in Sustainable Development and we want to develop the sector's contribution to this critical process.”

The Organic Centre Wales has received £2 million funding through the Rural Development Plan for Wales 2007-2013, which is funded by the Welsh Assembly Government and the European Agricultural Fund for Rural Development, to run the Better Organic Business Links (BOBL) project over 3 years (2009-2012). The BOBL project is designed to support the primary producer in Wales and grow the market for Welsh organic produce in a sustainable way.

The project will develop new, emerging and existing markets for organic produce whilst driving innovation, at all levels, within the supply chain. It will strive to increase the consumer demand and markets for organic produce, especially in the home market whilst also ensuring that the primary producers are aware of market demands. The project will provide valuable market information to primary producers and the organic sector in general.

A brief for the work has been circulated to interested bidders, and if any company or individual is interested in tendering for the work they should contact on 01970 622953.

DEADLINE: 1 March 2010

Ends

Further information

Dafydd Owen, Project Manager, Better Organic Business Links 01970 6222953,
Sue Fowler, Director Organic Centre Wales, 01970 622248, .

Website: Better Organic Business Links
Gwefan: Gwell Cysylltiadau Busnes Organig

Notes for editors
1. Better Organic Business Links (BOBL) is a three-year project to build organic supply chains. It has received funding through the Rural Development Plan for Wales 2007-2013 which is funded by the Welsh Assembly Government and the European Agricultural Fund for Rural Development.

2. Organic Centre Wales is funded by the Welsh Assembly Government to provide information on organic food and farming to producers, food businesses, consumers and others. It is based at Aberystwyth University and run by a partnership consisting of the ADAS, the Organic Research Centre Elm Farm, and the Institute of Biological, Environmental and Rural Sciences at Aberystwyth University.

In partnership with
ADAS logo Aberystwyth University logo Organic Research Centre Elm Farm logo
Organic Centre Wales, IBERS, Gogerddan Campus
Aberystwyth University, Ceredigion, SY23 3EB
T:01970 622248   E: organic@aber.ac.uk
Funding bodies
logo of the European Agricultural Fund for Rural DevelopmentWelsh Assembly Government logo
Website design: mach2media and Technoleg Taliesin Cyf.