Be Organic and Proud: Tell Wales and the World your farm is Organic
Wales' first sign to let walkers and tourists know when the land under their feet is organic has been launched. During The Royal Welsh Show, The Better Organic Business Links Project (BOBL) introduced their new bi-lingual 'Tir Organig' signs.
Available free to certified organic farms in Wales, the new signs can be used on fences, stiles or stones wherever footpaths cross or run alongside organic land.
Welsh rambler Gwynfor Hallett from Tonyrefail said: “I think the signs are a great idea. My wife and I eat organic produce whenever we can, but I suppose other than the wording and branding that comes with it, we don't have any other real association of where it comes from.
“When I go out for my walks it would be interesting to see a 'Tir Organig' sign to bring home the connection between the food on my dinner plate with the land I'm walking on.”
Nearly 9% of farmland in Wales is organic, almost double the amount of land of that in neighbouring England. The signs offer a way of empowering farmers who have worked diligently to gain certified, organic status on their farms.
Mari Jones of the BOBL Project said: “We are extremely pleased to be launching the new 'Tir Organig' signs. The signs offer a way for farmers to showcase their organic land to members of the public and tourists.
With a notable amount of farmland in Wales being organic, we hope to see significant uptake of the free signs to honour this achievement.”
Recent research from the Prince's Countryside Fund revealed that although the public love the countryside, when questioned about what percentage of the UK's total area is agricultural land, 60% hugely underestimated, believing it was under half, when in reality it makes up for over three quarters.
The research also showed that 94 per cent of people overwhelmingly agreed that it is important to protect the countryside. The 'Tir Organig' signs offer a point of reference to those who love the countryside and organic produce and also boosts much needed awareness of the magnitude of what the countryside has to offer.
Certified organic farms can order their free 'Tir Organig' signs through contacting the BOBL project on firstname.lastname@example.org and 01970 622248
For more information please contact Lara Hallett at MGB PR on 01792 460200
Notes for editors
1. BOBL is an Organic Centre Wales project and funded under the Supply Chain Efficiencies scheme as part of the Welsh Assembly Government Rural Development Plan. The project is designed to support the primary producer in Wales and grow the market for Welsh organic produce in a sustainable way. The project is developing new, emerging and existing markets for organic produce whilst driving innovation, at all levels, within the supply chain. The overall aim is to support a thriving Welsh organic sector so that the benefits of WG investment in the Organic Farming Scheme to generate agri-environmental benefits, and in the Welsh Organic Action Plan to support rural development and sustainable food production, can be fully realised.
2. Organic Centre Wales is funded by the Welsh Assembly Government to provide information on organic food and farming to producers, food businesses, consumers and others. It is based at Aberystwyth University and run by a partnership consisting of ADAS, the Organic Research Centre Elm Farm, and the Institute of Biological, Environmental and Rural Sciences at Aberystwyth University.
3. Certified organic farms can order their free 'Tir Organig' signs through contacting the BOBL project on email@example.com and 01970 622248.