Using blogs, Twitter and Facebook to promote your organic business
Organic Centre Wales is organizing an evening workshop on how to use social media to boost businesses on Tuesday 24th January 2012 in Betws-y-Coed, Conwy.
Dipping a toe into the virtual world and chatting to your customers online can be unnerving, but there are opportunities for organic businesses, so as part of its Better Organic Business Links (BOBL) project, OCW has organized a series of hands-on workshops for people who want to find out more.
Sue Fowler, Director of OCW comments “We've seen a wide range of businesses come along to our events and they have been really beneficial in not only identifying some of the key social media channels but also how to go about using them and some of the most common pitfalls.
“The evenings have been fun and an informal way of learning. I'm delighted that a high proportion of the businesses who attended the workshops have gone away and created online profiles and are already starting to benefit from increasing their online presence.”
The workshops are led by Juliet Fay, an organic business owner now turned marketing and copywriting specialist who leads participants thorough the various tools available to them.
“We take participants on a whistle-stop tour of social media and challenge perceptions, concentrate on some of the most frequently used tools and introduce relevant case studies,” explains Juliet.
“People are often nervous of social media, but they provide a platform to talk to customers directly without paying for advertising or depending on journalists to represent you. They are hugely beneficial as people tend to buy from people they trust.”
During the OCW workshops, participants are introduced to the main conversational tools used within the UK with a particular emphasis on Facebook, Twitter, YouTube and blogging.
The workshop is open to anyone whose business includes organic products. To book a free place on the course, which runs from 6 till 8pm on 24th January 2012 at Rhyd-y-Creuau, Betws-y-Coed, please contact OCW on 01970 622248 or email firstname.lastname@example.org. You can learn more about OCW and the BOBL project by following @organiccymru on Twitter or www.facebook.com/OrganicCentreWales.
– Better Organic Business Links Project Officer, Organic Centre Wales. 01970 823158
Notes for editors
1. Organic Centre Wales delivers projects for the Welsh Government to provide support to the organic sector and information on organic food and farming to producers, food businesses, consumers and others. It is based at Aberystwyth University and run by a partnership consisting of the ADAS, the Organic Research Centre Elm Farm, and the Institute of Biological, Environmental and Rural Sciences at Aberystwyth University. See www.organiccentrewales.org.uk.
2. Better Organic Business Links (BOBL) is a three-year project to build organic supply chains. It has received funding through the Rural Development Plan for Wales 2007-2013 which is funded by the Welsh Government and the European Agricultural Fund for Rural Development.